Consumer Email | America's Test Kitchen

Own the complete collection of recipes from 10 years of the most watching cooking show on public television!

Order The Complete America’s Test Kitchen TV Show Cookbook and the 2010 4-Disc DVD Boxed Set for just $29.95

(a 63% savings off the combined cover price of $79.90)

[book / dvd]

[Order 2010 Companion Set Now]

Dear Friend of America’s Test Kitchen,

The recipes from America’s Test Kitchen make more than great television - they make great dinners. Our dedicated test kitchen staff of more than three dozen full time cooks and editors spend their work days creating recipes that work every time - guaranteed. It’s the reason that America's Test Kitchen is the most popular cooking show on public television, and why Entertainment Weekly proclaimed the show to be “nothing short of culinary nirvana!”

[Order 2010 Companion Set Now]

[box]

Watch the 2010 season of America’s Test Kitchen on Your Own Schedule!

This book and DVD offer is the perfect opportunity to read and watch and create a full season’s worth of tested-until-it works meals. I know your family will enjoy the latest recipes and techniques we developed and discovered this year.

The Complete America’s Test Kitchen TV Show Cookbook includes a 2010 TV show Episode Directory to help you quickly find all of the recipes from the current 2010 season, so you can easily cook along to the corresponding recipes from the 2010 4-DVD boxed set. It also lists every equipment test, ingredient taste test, and kitchen discovery from the full season.

[2010 directory page 620, boxed dvd set – maybe show screen shots?]

Featured Episodes Include: [Bea – refer to family baking section, in a paragraph list with bullet between]

Triple-Chocolate Mousse Cake

Chicken Classics, Reinvented

Best Weekend Breakfast

Classic Beef Braises

Two ways with Pork

The Cookie Jar

Saucy Italian Favorites

Meat and Potatoes for Company

Rolls and Loaves

Egg Dishes with an Accent

Sensational Skillet recipes

An Austrian Supper

Who Wants Pasta?

An Old-Fashioned Thanksgiving

Coconut Layer Cake

Salmon - Indoors and Out

Italian Bread and Sauce

Great Glazed Chicken

Chicken and Rice - Indian Style

All-Time Cookie Favorites

South-of-the-Border Supper

Best Burgers and Fries

The Italian Grill

Classic Asian Appetizers

Turkey on the Grill

Old-Fashioned Fruit Desserts

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Every Recipe. Every Episode. Every Season.

So to celebrate our tenth season of America’s Test Kitchen, we decided to include all previous years’ recipes inside the 2010 companion. It adds up to a giant collection with 664 pages and more than 650 foolproof recipes!

With this exclusive offer, you can order the The Complete America’s Test Kitchen TV Show Cookbookplus the 2010 Season 4-disc DVD Boxed Set for just $29.95, a tremendous 63% discount off the combined cover price!

And to help make recipe searching easy, we’ve arranged all recipes into category chapters, from Soup’s On and Salad Days to Simply Chicken, Sides of Plenty, and A Piece of Cake. Recipe highlights include: Classic Chicken Noodle Soup, Creamy Buttermilk Coleslaw, Skillet Jambalaya, Slow-Cooker Beer-Braised Short Ribs, Ristic Dinner Rolls, Pepper-Crusted Filet Mignon, Oven-Roasted Pork Chops, Maryland Crab Cakes, Oven-Fried Onion Rings, Roasted Broccoli, German Apple Pancakes, Sour Cream Coffee Cake, Meringue Cookies, Rich Chocolate Bundt Cake, Light New York Cheesecake, and Deep-Dish Apple Pie.

[Order 2010 Companion Set Now]

But recipes and ratings are just the tip of the iceberg. In addition to all the recipes, America’s Test Kitchen: The Complete TV Show Cookbook also offers valuable information like hand-drawn illustrations and step-by-step photos, which make the cooking techniques easy to follow - from how to make hearty beef stew, juicy roast turkey, creamy macaroni and cheese, old-fashioned chocolate cake, to new ways to prepare your favorite foods like lasagna (in a skillet), juicy steak tacos (salt the meat then season with an easy-to-make spicy mix) the perfect French Omelet (add cold butter to the eggs for a creamy texture) and chewy chocolate chip cookies (dark corn syrup helps deliver the remarkably soft texture).

With this exclusive promotion, you’ll get a complete season of America's Test Kitchen, the 4-DVD boxed set and the companion cookbook, The Complete America’s Test Kitchen TV Show Cookbook. And don’t forget the cookbook features every recipe from all ten seasons of the show- and all at a 63% discount off the combined cover price.

[spread 130 - 131] [ “Notes from the test kitchen page 133]

[page 584, page 602]

[point outs:]

We tell you WHY EACH RECIPE WORKS. We don’t just give you our foolproof recipe, explain the mistakes and pitfalls along the way- we make the mistakes so you don’t have to.

Watch our BEHIND THE SCENES feature and learn about some of our greatest kitchen discoveries that will enhance your core cooking skills.

COLOR PHOTOS accompany many of the recipes so you can see how it should really look.

NOTES FROM THE TEST KITCHEN feature step-by-step photos to teach specific roasting, grilling, and baking tricks and techniques.

10 YEARS OF UPDATED RATINGS - 35 pages of our best rated supermarket ingredients and kitchen equipment. Use our always-objective ratings to save time and money, as we tell you which brands to buy, and which to avoid.

[Order 2010 Companion Set Now]

Each recipe that makes it into the pages of our books (and on the air) have been tested, tweaked and foolproofed 20, 50, sometimes as many as 100 times until it guaranteed to work for you. Every time you make it. But we don’t just give you the recipe; we tell you the process behind making it foolproof and pitfalls to avoid.

[Order 2010 Companion Set Now]

The beauty of our Crisp-Skinned Roast Chicken recipe is beyond skin deep.

[chicken]

Although we discovered an ideal roasting method for tender, juicy meat, we now wanted to figure out how to get super crisp skin without overcooking the meat. We roasted (and frankly, ruined) dozens of chickens until we came up with the best way to please all poultry fans. Our successful recipe starts with a good quality chicken, a little baking powder, and this foolproof preparation technique that is guaranteed to keep the interior juicy and moist and the skin crackling crisp.

[Order 2010 Companion Set Now]

America’s Test Kitchen’s Equipment

Hall of SHAME

Adam and the equipment team have collectively spent thousands of hours and tens of thousands of dollars over the past decade separating essential equipment from useless junk…and here are a few of the latter- they performed so poorly, we feel it our duty to warn you away:

[foto if image available]

Quesadilla Maker

It severely limits the amount of cheese that can be sandwiched between the tortilla. Use a skillet instead.

[Shrimp Butler]

Would you pay $40 to save three minutes?

[Banana Hanger]

Hanging unripe bananas from this hook got the same results as unripe bananas in a bowl

[Thermometer Fork]

Put this useless tool away and get an instant-read thermometer and a pair of tongs

[Order 2010 Companion Set Now]

10 Years of Brand-Name Ingredient Taste Tests (updated for 2010)

Over the past decade, the test kitchen’s blind tasting panels have evaluated thousands of ingredients, brand by brand, side by side, plain and in prepared applications to determine which brands you can trust and which brands you can toss. One fact that is always made clear: price does not equal quality.

Ratings Champs:

[Swanson Chicken Broth]

Strong chicken flavor

[Philadelphia cream cheese]

Rich, tangy flavor

[Hershey’s Milk Chocolate Chips]

Bold chocolate flavor

[Nathan’s Hot Dogs]

Meaty, robust and hearty flavor

[Skippy Peanut Butter]

Perfect balance of sweet and salty

[Order 2010 Companion Set Now]

With Pan-Seared Thick-Cut Steaks, the silver lining was the bad news.

[thick cut steak]

A nicely charred thick-cut steak certainly looks appealing- until you cut into it to find that a thick band of overcooked gray meat surrounds a small rosy center. We went through more than 50 steaks until we developed this foolproof technique that delivered both a flavorful crust and a juicy, rosy interior. The secret? Bake first, sear last.

[Order 2010 Companion Set Now]

Upside-Down Cake Showdown

Can apples change your perspective on upside-down cake?

Before the introduction of canned pineapple in the early 1900’s, upside-down cake was the domain of seasonal fruit such as apples. And the recipe couldn’t be simpler: pour melted butter and brown sugar into a pan or skillet, add sliced apples, spread batter over them, and bake. The apples caramelize on the bottom of the pan, revealing a burnished amber fruit when the cake is upturned. Unfortunately, the apple slices in our cakes were bland and watery. Adding more apples added needed flavor, but flooded the cake with even more unwanted moisture. But then we used this surprisingly simple technique we developed when facing a similar dilemma with our Deep-Dish Apple Pie recipe, and then making perfect Apple Upside Down Cake was easy as pie.

[step-by-step moist and fruity apple upside-down cake]

[Order 2010 Companion Set Now]

The 2010 season’s 26 episodes feature a broad range of cooking and baking recipes, including Triple-Chocolate Mousse Cake, Chicken Classics Reinvented, Classic Beef Braises, Saucy Italian Favorites, Meat and Potatoes for Company, Sensational Skillet Recipes, All-Time Cookie Favorites, South-of-the-Border Supper, and Best Burgers and Fries.

[Order 2010 Companion Set Now]

Every year, I tout the fact that the TV Cookbook Companion and DVD Sets together make a powerful cooking resource and tool, featuring every recipe and rating from the corresponding season of America's Test Kitchen. While that is still true, this year I also get to offer you the entire recipe library from ten years of America’s Test Kitchen! The Complete America’s Test Kitchen TV Show Cookbook is loaded with more than 650 recipes, hundreds of up-to-date ingredient tastings and kitchen equipment test results. Whether you are new to America’s test Kitchen or have been an aid viewer for years, no cook should be without this book.

This 63% discount promotion is a limited-time offer, so why not take place your order now. As with our recipes, I stand behind all of our books and DVDs with a 100% satisfaction guarantee.

Thank you for your consideration, and thanks for spending some time with America’s Test Kitchen.

Sincerely yours,

[sig]

Christopher Kimball

Founder and Editor

[Order 2010 Companion Set Now]

P.S. There are a limited number of The Complete America’s Test Kitchen TV Show Cookbook and 2010 season DVD sets available for members at this 63% discount offer – order today!

[Order 2010 Companion Set Now]

The Complete America’s Test Kitchen TV Show Cookbook 664 pages, hardcover

Color photos throughout

2010 Season Boxed 4-DVD Set

$79.90 [strike] $29.95 Save 62%!

*2010 DVD ships June 2010